Klaas Weima (1976) is founder and meaningful director of creative agency Energize. Energize is a creative agency for interactive brand communication and works for Walt Disney, Hi, KPN, GlaxoSmithKline, Nijntje (Mercis), Univé, VGZ, Randstad and WWF. Energize consists of a creative team of 25 professionals and is based in Amsterdam and Shanghai.

Klaas has been nominated for the award “online media man of the year” in both 2009 and 2010. He is Founding Partner of Online Tuesday, a monthly online marketing event held in Amsterdam. Moreover, het is content partner of industry organisation NIMA and organizes the Social Media Expert Class and Social Media Course. Het loves to gives speeches and talks about his passion digital marketing and brands.

In cooperation with the Erasmus University Rotterdam he conducted the first European Study on the effectiveness of web advertising. As a result, he won the eBusiness Thesis Award and the DDMA Scholarship Award.

Klaas wrote the book “Webvertising: Tools for an Effective Campaign” and was with Cor Molenaar co-author of “Industry Changes caused by the Internet”. He frequently writes for renowned marketing magazines and blogs, including: Marketingfacts, MarketingTribune, Marketing RSLT, Emerce Magazine, MolBlog and Tijdschrift voor Marketing (Journal of Marketing). Moreover, he is a speaker and host of the podcast show SparkCast. His latest podcast can be found on iTunes and Marketingfacts: http://bit.ly/18fLrs

Keywords: entrepreneurship, social media, interactive marketing, creative, interactive advertising, effectiveness, new media, China