Jonathan MacDonald

jonathanmacdonald Jonathan MacDonald is a respected thought-leader and entrepreneur in digital media. He is an expert in communication strategies and evolving media, business models and mobile.

Along with being the co-founder of business and marketing consultancy, this fluid world , he is also the MD of JMA, co-founder of @sggst, and co-founder of Every Single One Of Us.

The most recent Every Single One of US launch is Human Dialogue; a message optimisation service for companies who want to interact with people in a more effective way. Jonathan says “We have built a system which helps us to identify which types of communication work best for different demographics and campaign objectives. Using this system, HD optimises existing copy, or creates original campaign copy. HD specialises in messages delivered via personal media channels such as mobile, but can create or optimise messages for any media channel.”

Jonathan’s experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists in the digital space.

He has been a Senior Consultant at Ogilvy, Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, advisor to British Government, the owner of one of the first online music stores, and a Chairman of the Music Industries Association.

Jonathan speaks about Communication and evolving media, Business models and Mobile.

Testimonials for Jonathan MacDonald:

“Thanks to give us back our hope. Fantastic presentation, presented in a stunning way. I’m impressed how simple this complex matter could be consolidated. THIS is perfect communication.”

“The WOW-Factor: Jonathan, you are a brilliant speaker. I appreciated your refreshing way of telling all those fruitful insights.”

Freedback from Jonathan’s recent presentation at TribalDDB

“Jonathan is one of those rare people who are so good at what they do that to judge others by the same standard borders on being unreasonable. Some people think outside the box, Jonathan thinks outside the warehouse. He is an outstanding strategic thinker, able to zero in on what matters immediately, inspiring presenter, highly gifted business man and negotiator and (something I really value), he just tells it like he sees it, without making concessions to what people may or may not want to hear, or may or may not be ready for. Doing business with him is uncomplicated, fast and delightfully devoid of everything that doesn’t really matter – the way it should be. 5 stars!“
Christopher Billich, SVP, Research & Strategy, Infinita Inc. September 15, 2009

“Jonathan is hands down the most inspirational speaker I’ve ever had the pleasure of meeting. He has the ability to look past the industry limitations and mindsets of today and work towards an open communication vision for the future. His passion for progress should be the standard for the rest of us in the digital communications industry.“
Eliza Dashwood, Director of Sales and Marketing, Ambergreen Internet Marketing May 7, 2009

“Jonathan is an inspirational, enthusiastic and super energetic thought leader. He’s taught me to always keep the main thing, the main thing. An incredible communicator, captivating and entertaining when others would bore a room to sleep. He gets what makes people tick through his years of experience and has mastered the art of presenting. I would agree with a previous comment that he is one of the shapers of the global media industry. I hope to work with him again one day and am definitely happy to be a personal reference.“
Michael Litman, Social Media Strategist, Consolidated PR January 5, 2009